Advertising on portals

In addition to common types of advertising aimed at increasing site traffic directly: attracting users through promotion and contextually targeted advertisement, there are not less effective ways to raise a level of sales. We can highlight the following among them: placing advertisement on large informational portals, dedicated to real estate. In fact, such a portal is a unique search engine for buyers, where they can find a property in any country, and get acquainted with companies. According to statistics, most of these sites are well known to users; and they often start searching real estate there, and not in the search systems. So they could and should be used!

In the other words, contextual advertising real estate allows you to direct your message to the most interested in your services segment of the Internet audience. As a result, potential customers become clients.

  • Do you want to increase the number of customers?
  • Do you want to reduce advertising cost?
We have long and successful cooperation with major real estate portals, so we know how to launch an effective sales-focused advertising campaign. Learn how to sell real estate, working with well-known online media resources. Position yourselves better than your competitors do!

Types of advertising on portals

Large banner – is a typical advertising format, the most prominent for visitors. Very often, these banners are animated in order to stand out from portal’s design. It is also possible to give examples of the certain attractive properties directly on the banner, pointing out their advantages, price and a photo.
A small teaser – is not very expensive format, but it attracts the attention of visitors. The most common teaser consists of property picture, its price and a phone number. Animated teasers are also popular: a carousel or slideshow of properties allows a visitor to see the most interesting offers.
Detailed property page on the portal contains pictures and text description of the property for sale. Use the advantages of this page – make it as informative for potential buyers as possible. Also, it’s often possible to place a link on such a page that goes directly to your website.

Proper positioning of your company on portals is one of the fastest ways to attract visitors interested in buying property or simply to increase your website traffic. There are two main ways of planning such advertising: publishing properties and promoting your own brand (or website). Both ways are usually combined. A company creates its own page on the portal to promote its services there and adds tens or hundreds of properties to portal’s database. A similar method is banner ads in order to force visitors to go directly to the advertised site.

Creating magnetic banners, buying advertising space at discount, interesting and attractive property pages design – we are ready to take all of this upon ourselves and make it turnkey!

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Saint-Petersburg, Russia
Tel/fax:+7 (812) 365-99-89
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