Contextually Targeted Advertising
Nowadays the contextual advertising is the most effective online tool for both overseas and local real estate market. The basic principle of this type of advertising: it strongly corresponds to the content of web pages, where it appears. The system uses keywords for finding relevant pages.
In the other words, contextual advertising of real estate allows you to direct your message to those, who are interested in your services at most. As a result, potential customers become real ones.
Contextually Targeted Advertising types
One of the most popular systems of contextually targeted
advertisement is Yandex.Direct.
Search results advertising – ads appear on
search results page, the subject of ads is relevant
to your query at the most.
Thematic advertising – ads appear on
the pages with similar topics.
Behavioral advertising – this type of advertising
is based on the identification of user’s commercial interest.
Areas of interest are defined by analyzing
requests, clicks and pages viewed.
Advertising property with Yandex.Direct
Yandex.Direct is a system of contextually targeted advertisement on the pages of Yandex and its partners.
The system has appeared in Russian-speaking Web in 2001. Yandex ads are daily viewed by more than 9 million users.
Targeting (additional restrictions in the advertising campaign) is an instrument of enhancing the effectiveness of contextual advertising.
The following types of targeting are in Yandex.Direct:
- Geographic targeting: allows you to adjust your ads’ display in specific regions.
- Time targeting: allows you to peg advertisement time to your company’s office hours.
Yandex.Direct is most effective for overseas property advertisement when used together with SEO-promotion. It will significantly reduce the total cost of advertising. Realty Promotion Group has completed multiple successful campaigns in Yandex.Direct for real estate agencies and developers.
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